December 26, 2008

Christmas is a time filled with joy, carols, and presents.  However, for those of us who are less fortunate, Christmas can be a dark time filled with reminders of things we don’t have.  Eastern takes this opportunity to make a difference and give back to the local communities.

Giving is ReceivingIn Greenville, five brothers and sisters were “adopted” from the Miracle Hill Ministry.  Eastern associates across the southeast pitched in giving donations and toys for these children.  This family will wake up on Christmas morning with presents spilling out from under the tree.  Focusing not only on toys, Eastern associates also provided clothing and winter essentials.  In addition to helping these five children, Eastern also offered the opportunity for employees to participate in Operation Christmas Child.  This fundraiser involves individuals taking a shoe box and filling it with toys and necessities for children who wake up on Christmas morning wondering why Santa missed their house.  Eleven more children will enjoy Christmas thanks to the generosity of the Eastern employees.

Eastern’s Huntsville location also decided to participate in a local fundraiser.  A local DJ, Mojo, was raising money to buy bikes for the Toys for Tots program.  Every year Mojo is raised forty feet in the air for 104 hours in a scissor lift.  This past year he suffered through twenty degree weather.  Mojo is committed to this fundraiser because he personally benefited from the kindness of others when he was a child.  Eastern associates heard Mojo’s broadcast and took action.  The Huntsville employees raised enough money for eleven bikes contributing to the total 1238 bikes raised for Toys for Tots.  Tina Gibbs expressed why she feels it is so important to participate in local missions, “I donated for this because God has blessed me and my family in so many ways, so the least I can do is give back to my community.”

The heart of Eastern Cares is positively impacting the lives of others.  Eastern does not get lost or distracted by the commercialism of Christmas.  Instead, we focus on the real meaning of the season.  Hopefully this Christmas will be a little brighter for a few, but for those of us who contributed the phrase “giving is receiving” really rings true.